$5.29
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Tuesday, May 14 on orders shipped by Amazon over $35
Or fastest delivery Friday, May 10. Order within 22 hrs 28 mins
Only 1 left in stock - order soon.
$$5.29 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$5.29
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Ships from
Amazon
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

4.4 4.4 out of 5 stars 10,961 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Foundation Makeup by wet n wild
$5.29 with 23 percent savings
List Price: $6.89

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime
FREE Returns
Soft Beige
Foundation
{"desktop_buybox_group_1":[{"displayPrice":"$5.29","priceAmount":5.29,"currencySymbol":"$","integerValue":"5","decimalSeparator":".","fractionalValue":"29","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"39%2BGEd5USa9a58OAgsSPoURjtPDylmFT6CNQeRKlHfi%2BzPz%2BRsDzUdA0yjiLGfcBvFA95z8le7DHkdzpzFBbmuB6hrVeGFRjYbc3jyX01GYmS77ZR4x5jDAZXB1GMx2BvOGhEn%2FHJbMl6G4sJQ5HHFMtPnsJPYP%2BUnMCnr4HNur%2BqCaIFzhaYXb%2BMaJv%2FOl2","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

Item Form Cream
Color Soft Beige
Skin Type All
Finish Type Dewy
Recommended Uses For Product Face Makeup

About this item

  • YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
  • SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
  • BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match.
  • ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
  • STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.
Hard Rock apparel
Outerwear, tees, and accessories. Discover the rock shop.

Frequently bought together

wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
$5.29
Get it as soon as Tuesday, May 14
Only 1 left in stock - order soon.
Sold by Dealz&Stealz4You and ships from Amazon Fulfillment.
+
e.l.f. Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights,
$7.00
Get it as soon as Tuesday, May 14
In Stock
Ships from and sold by Amazon.com.
+
wet n wild Bare Focus Clarifying Finishing Powder | Matte | Pressed Setting Powder Light-Medium
$3.28
Get it as soon as Tuesday, May 14
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.

From the manufacturer

wetnwild beauty
flawless + dewy
photo focus dewy foundation
best face forward
benefits
shade range

Product Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Product details

  • Product Dimensions ‏ : ‎ 1.1 x 1.38 x 3.62 inches; 0.29 ounces
  • Item model number ‏ : ‎ 1111522
  • UPC ‏ : ‎ 077802115225
  • Manufacturer ‏ : ‎ Markwins Beauty Brands
  • ASIN ‏ : ‎ B082YPXZW5
  • Customer Reviews:
    4.4 4.4 out of 5 stars 10,961 ratings

Compare with similar items

This Item
wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
Recommendations
wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free
wet n wild Photo Focus Matte Foundation Stick Makeup, Classic Ivory | Vegan & Cruelty-Free
dummy
wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight
wet n wild Photo Focus Concealer, Light Ivory, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight
dummy
Wet N Wild Photo Focus Foundation, 1 fl oz / 30 mL(2 Pack, 370C Bronze Beige)
Wet N Wild Photo Focus Foundation, 1 fl oz / 30 mL(2 Pack, 370C Bronze Beige)
dummy
wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
dummy
wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige, 0.18 Ounce
wet n wild Mega Last Incognito All-Day Full Coverage Liquid Matte Concealer, Light Beige, 0.18 Ounce
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price-23% $5.29
List: $6.89		-37% $4.10
List: $6.49		-14% $4.27
List: $4.99		$13.00-17% $5.36
List: $6.49		-16% $4.47
List: $5.29
Price Per Unit———$6.50 / Count——
Delivery
Get it as soon as Tuesday, May 14
Get it as soon as Tuesday, May 14
—
Get it May 16 - 17
Get it as soon as Wednesday, May 15
Get it as soon as Tuesday, May 14
Customer Ratings
4.44.4 out of 5 stars10,961
4.24.2 out of 5 stars13,675
4.44.4 out of 5 stars6,251
4.04.0 out of 5 stars1
4.34.3 out of 5 stars22,722
4.44.4 out of 5 stars3,697
Value for money
4.4
4.2
4.4
—
4.1
4.4
Light weight
4.2
4.0
4.5
—
4.1
4.3
Longevity
4.2
3.8
—
—
4.0
4.2
Sheerness
4.1
3.7
4.0
—
4.0
—
Moisturizing
4.2
3.8
—
—
3.9
—
Sold By
Dealz&Stealz4You
Amazon.com
Amazon.com
Online Shopping 7
Dealz&Stealz4You
Amazon.com
coverage
Medium
Medium
Medium
Full
Buildable Coverage
Full
form
Cream
Stick
Cream
Cream
Liquid
Liquid
skin type
All
Combination
All
All
All, Oily, Combination, Dry
All
skin tone
Medium
Light
Light
Light
Medium
Light
finish type
Dewy
Semi-Matte
Semi-Matte
Matte
Matte
Matte
weight
0.29 ounces
0.09 pounds
0.02 kilograms
—
0.29 ounces
0.07 pounds

Important information

Safety Information

B082YPXZW5

Ingredients

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]

Directions

Prep your complexion with Wet n Wild's, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
10,961 global ratings

Customers say

Customers like the value, moisture, durability, comfort, and color of the skin foundation concealer. For example, they mention it's inexpensive, lasts well throughout the day, and has a silky feel. They also appreciate the color and say it looks great on mature skin.

AI-generated from the text of customer reviews

292 customers mention257 positive35 negative

Customers like the color of the concealer. They say it matches their skintone perfectly, is gorgeous, and looks great on mature skin. They also say it blends well and doesn't look cakey. Overall, customers are satisfied with the color and coverage of the product.

"...This was an inexpensive liquid foundation that was not only the perfect color, but it was creamy and hydrating...." Read more

"...Moist, not greasy. (I do use a foundation brush to apply) Lasts. True skin color. Find your match and save a ton of money!" Read more

"...Color is true to description and coverage is even and velvety. Not crazy about the fragrance but it’s very light so not an issue...." Read more

"...Can be applied thinly or heavier as needed. Color matches & blends very well...." Read more

251 customers mention224 positive27 negative

Customers like the coverage of the skin foundation concealer. They say it has good coverage, is buildable, and has full coverage without caking. Some say the foundation is even and velvety, and that it works well to cover up any blemishes or redness on their face.

"...The coverage was good and it was buildable and blends flawlessly over my skin...." Read more

"...Does what it says. Sheer and light, yet has excellent coverage. Moist, not greasy. (I do use a foundation brush to apply) Lasts. True skin color...." Read more

"...Color is true to description and coverage is even and velvety. Not crazy about the fragrance but it’s very light so not an issue...." Read more

"I use this for two reasons, it really covers everything. Goes on thick, really covers a rash or blemish, Always have a tissue ready to blot excess...." Read more

204 customers mention198 positive6 negative

Customers appreciate the value of the skin foundation concealer. They say it's reasonable priced, with good coverage and moisturizing to their fair skin. Some mention that it'll beat Dior for under 6 dollars.

"...This was an inexpensive liquid foundation that was not only the perfect color, but it was creamy and hydrating...." Read more

"...This product delivers. High end results without the price. Does what it says. Sheer and light, yet has excellent coverage. Moist, not greasy...." Read more

"...Great price. Not a light coverage, easy to remove with light soap and water. If you need a good coverup foundation? This is it!" Read more

"...I will definitely buy more of their products! Excellent deal." Read more

157 customers mention154 positive3 negative

Customers are satisfied with the quality of the skin foundation concealer. They mention that it is amazing, good, and buildable. Some say that it doesn't break them out and is better than most high end brands.

"...The coverage was good and it was buildable and blends flawlessly over my skin...." Read more

"This dewy foundation is really nice! Better than most high end brands I've tried. Full Coverage and comfortable...." Read more

"for the price it is an excellent foundation and the fact that you get a wand to put the foundation on your face is great." Read more

"Very nice foundation. Not heavy. Comparable to more expensive brands. Very pleased." Read more

119 customers mention90 positive29 negative

Customers like the durability of the skin foundation concealer. They mention that it lasts well throughout the day, has great staying power, and looks natural. Some say that the makeup stays put for hours.

"...Moist, not greasy. (I do use a foundation brush to apply) Lasts. True skin color. Find your match and save a ton of money!" Read more

"...Dries almost Matt, so great for longevity. Well stay on all day. Work fast when applying, as when drive it is on for the next 8 hours. Great price...." Read more

"...I haven't tried creme products though.It lasts throughout my workday and I'd usually re-set it & add more eyeshadow or highlighter if I..." Read more

"...This foundation by itself went on beautifully, but did not last long before it started wearing away in spots...." Read more

97 customers mention72 positive25 negative

Customers like the moisture of the concealer. They say it's super soft, moisturizing, and does not feel heavy. They also say that their skin looks like soft, dewy, and hydrated. They appreciate that it'll never look dry and is suitable for oily skin. Customers also mention that it dries matte fast and is not runny.

"...that was not only the perfect color, but it was creamy and hydrating. The coverage was good and it was buildable and blends flawlessly over my skin...." Read more

"...Does what it says. Sheer and light, yet has excellent coverage. Moist, not greasy. (I do use a foundation brush to apply) Lasts. True skin color...." Read more

"Nice color, but a little drying when applied, which accented wrinkles. Probably be good to apply light moisturizer with or just before application." Read more

"...Dries almost Matt, so great for longevity. Well stay on all day. Work fast when applying, as when drive it is on for the next 8 hours. Great price...." Read more

92 customers mention75 positive17 negative

Customers like the weight of the skin foundation concealer. They say it doesn't feel heavy at all, and provides good coverage. Some mention that the color is lighter than what the color indicates.

"...High end results without the price. Does what it says. Sheer and light, yet has excellent coverage. Moist, not greasy...." Read more

"...Not crazy about the fragrance but it’s very light so not an issue. A pleasant surprise." Read more

"...It's lightweight, looks smooth on my face, and they're one of the few brands with a shade light enough for my incredibly pale skin." Read more

"THAT IT’S LITE AND COVERS WELL WITH VERY LITTLE PRODUCD" Read more

91 customers mention86 positive5 negative

Customers like the comfort of the foundation. They mention it's smooth, silky, and easy to smooth in. They also say it provides good coverage and does not feel heavy on the skin.

"...liquid foundation that was not only the perfect color, but it was creamy and hydrating...." Read more

"...Much better than anything I've used in years. It has a creamy consistency & blends beautifully. Can be applied thinly or heavier as needed...." Read more

"...Better than most high end brands I've tried. Full Coverage and comfortable...." Read more

"...It's lightweight, looks smooth on my face, and they're one of the few brands with a shade light enough for my incredibly pale skin." Read more

So impressed! 10 STARS!!
5 Stars
So impressed! 10 STARS!!
I purchased this because I saw a girl on Tik Tok use it! If it’s on Tik Tok, it has to be good, right?? So I decided to give it a try! I am so impressed! And that’s from a foundation snob! I have used everything from Cle De Peau to Tom Ford and I swear this is just as good! I have several shades and will be buying more to match my skin for summer! So happy with this purchase! Thanks Amazon!!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Ibuy
5.0 out of 5 stars Better than the more expensive make up
Reviewed in the United States on April 11, 2024
Color: Rose IvoryStyle: FoundationVerified Purchase
I ordered this in Rose ivory and I’m very happy with it. In the past, I have had to mix light and fair from more expensive liquid foundations to get the color that I needed. This was an inexpensive liquid foundation that was not only the perfect color, but it was creamy and hydrating. The coverage was good and it was buildable and blends flawlessly over my skin. I have tried so many expensive foundations, and I was never as satisfied with them as I was with the Wet n Wild creamy foundation.
3 people found this helpful
Helpful
 Report
Dachshund Mama ♥️
5.0 out of 5 stars Beautiful, inexpensive foundation
Reviewed in the United States on May 4, 2024
Color: Nude IvoryStyle: FoundationVerified Purchase
A wonderful medium to full coverage foundation that adds a dewy finish! Does not settle into lines (I am 62) or irritate your face. This beats every expensive foundation I have ever used, which is many. The color is perfect for my skin tone. Applies smooth and even with a sponge, brush or your fingers. Easy to blend. I would highly recommend !!
Helpful
 Report
Bookkat
4.0 out of 5 stars Beautiful color. Lovely medium coverage.
Reviewed in the United States on March 11, 2024
Color: Soft BeigeStyle: FoundationVerified Purchase
This is as good or better than foundations I’ve paid several times more for. Color is true to description and coverage is even and velvety. Not crazy about the fragrance but it’s very light so not an issue. A pleasant surprise.
7 people found this helpful
Helpful
 Report
p biagi
5.0 out of 5 stars Hey and Wild foundation
Reviewed in the United States on April 3, 2024
Color: Soft IvoryStyle: FoundationVerified Purchase
I use this for two reasons, it really covers everything. Goes on thick, really covers a rash or blemish, Always have a tissue ready to blot excess. Dries almost Matt, so great for longevity. Well stay on all day. Work fast when applying, as when drive it is on for the next 8 hours. Great price. Not a light coverage, easy to remove with light soap and water. If you need a good coverup foundation? This is it!
6 people found this helpful
Helpful
 Report
Untitled
5.0 out of 5 stars Excellent Foundation. Believe the Hype.
Reviewed in the United States on March 14, 2024
Color: Golden BeigeStyle: FoundationVerified Purchase
Bought this as a trial & I am quite surprised how good this foundation is. Much better than anything I've used in years. It has a creamy consistency & blends beautifully. Can be applied thinly or heavier as needed. Color matches & blends very well. You can use this as a basic foundation with nothing else or the full regalia. I will definitely buy more of their products! Excellent deal.
8 people found this helpful
Helpful
 Report
Rubiana
3.0 out of 5 stars Doesnt quite hide blemishes
Reviewed in the United States on March 14, 2024
Color: Classic BeigeStyle: FoundationVerified Purchase
Like the title states, it is very hard for it to hide any blemish but it still hide enough to not look horrible!
Helpful
 Report
Sandra S.
5.0 out of 5 stars Full Comfortable Coverage
Reviewed in the United States on April 8, 2024
Color: Bronze BeigeStyle: FoundationVerified Purchase
This dewy foundation is really nice! Better than most high end brands I've tried. Full Coverage and comfortable. Be sure to prep your face with a primer for your specific skin type before. Then apply foundation with either a foundation brush or hands, followed by gently pressing with a damp sponge around face. Add the rest of your finishing touches! Then set with a setting spray or powder. WALA! Beautifully done!
Hghly recommend.
2 people found this helpful
Helpful
 Report
JC
5.0 out of 5 stars Fantastic foundation
Reviewed in the United States on March 1, 2024
Color: Cream BeigeStyle: FoundationVerified Purchase
Discovered this foundation after an influencer compared it to very high end products. This product delivers. High end results without the price. Does what it says. Sheer and light, yet has excellent coverage. Moist, not greasy. (I do use a foundation brush to apply) Lasts. True skin color. Find your match and save a ton of money!
18 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Diana K.S.
5.0 out of 5 stars Bang for your buck!
Reviewed in Canada on May 1, 2024
Color: Classic BeigeStyle: FoundationVerified Purchase
Could not believe how good it was considering how cheap it was!
Report
Melanie
4.0 out of 5 stars Muy buena
Reviewed in Mexico on February 9, 2024
Color: Soft IvoryStyle: FoundationVerified Purchase
Me encanto 👌👌👌👌
Report
Elizabeth Mrls
5.0 out of 5 stars Perfecto :)
Reviewed in Mexico on December 23, 2023
Color: Buff BisqueStyle: FoundationVerified Purchase
Me encanto, el frasco es grande y el color es lindo, es muy cremosito y me llego muchísimo antes, súper protegido en caja y con su protección y con un cupón de descuento en tu próxima compra, me encanto ❤️
Customer image
Elizabeth Mrls
5.0 out of 5 stars Perfecto :)
Reviewed in Mexico on December 23, 2023
Me encanto, el frasco es grande y el color es lindo, es muy cremosito y me llego muchísimo antes, súper protegido en caja y con su protección y con un cupón de descuento en tu próxima compra, me encanto ❤️
Images in this review
Customer image
Customer image
Report
Ángeles Magdaleno
5.0 out of 5 stars Maquillaje natural
Reviewed in Mexico on December 22, 2023
Color: Shell IvoryStyle: FoundationVerified Purchase
Buena cobertura e hidratación. Lo volveré a comprar.
Report
HGUnified
5.0 out of 5 stars enhances your skin's beauty
Reviewed in Canada on October 14, 2023
Color: Bronze BeigeStyle: FoundationVerified Purchase
I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering.

The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product.

The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.
10 people found this helpful
 Report

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.