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4 Year Television Protection Plan

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LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black

4.5 4.5 out of 5 stars 192 ratings

$1,996.99 with 13 percent savings
List Price: $2,296.99

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77 inch
TV Only
Ask to play music and games, check the weather, control your smart home, and more with this smart TV.
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Alexa Built-in

This smart TV has been certified by Amazon. Select Alexa Built-in smart TVs are Push-to-Talk and require pressing and holding the button on your remote to talk to Alexa, while other smart TVs have hands-free available with Alexa. Please see product details.

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Purchase options and add-ons

Screen Size 77 Inches
Brand LG
Display Technology OLED
Resolution 4K
Refresh Rate 120
Special Feature AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range) See more
Included Components Remote Control Battery (AA x 2EA), Power Cable, Magic Remote, Quick Start Guide
Connectivity Technology Bluetooth, Wi-Fi, USB, Ethernet, HDMI
Product Dimensions 10.6"D x 67.8"W x 41.1"H
Supported Internet Services Netflix, HBO Max, Disney Plus, Prime Video, Hulu, Paramount Plus, Peacock, Youtube TV, Spotify, iHeartRadio and more, Apple TV See more

About this item

  • SELF-LIT OLED 4K: LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.
  • a7 AI PROCESSOR Gen6: Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.
  • webOS 23 & LG CHANNELS: Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
  • DOLBY VISION + HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.
  • ULTIMATE GAMEPLAY: Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
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Important information

Visible screen diagonal

77" / 196 cm

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Price-13% $1,996.99
List:$2,296.99
$1,276.99$1,896.95$2,116.50-12% $2,196.99
List:$2,499.99
-29% $2,496.99
List:$3,499.99
Delivery
Get it May 17 - 23
Get it May 22 - 24
Get it May 21 - 22
Get it May 17 - 28
Get it as soon as Friday, May 17
Customer Ratings
Picture quality
4.6
4.7
4.6
4.7
4.8
4.6
Brightness
4.6
4.5
4.5
4.7
4.6
For gaming
4.5
4.5
4.5
4.5
4.4
Value for money
4.2
4.2
4.2
4.0
3.0
Smart Features
3.9
3.4
4.0
4.6
4.4
Sold By
Electronic Express
Video & Audio Center - Same Day Shipping
Video & Audio Center - Same Day Shipping
Beach Camera Same Day Shipping
Amazon.com
Video & Audio Center - Same Day Shipping
display type
OLED Evo Display
OLED
OLED
OLED
OLED
OLED Evo Display
display size
77 inches
65 inches
77 inches
77 inches
42.1 inches
77 inches
model year
2023
2022
2022
2022
2022
2023
resolution
4K
4K
4K
4K
4K
4K
operating system
WebOS
webOS 22
webOS 22
webOS 22
webOS 22
WebOS
hardware interface
bluetooth, ethernet, hdmi, usb
hdmi, lightning
hdmi, lightning
hdmi
bluetooth, ethernet, hdmi, usb

What's in the box

  • Magic Remote
  • Power Cable
  • Remote Control Battery (AA x 2EA)
  • Quick Start Guide
  • Looking for specific info?

    Product information

    Technical Details

    Additional Information

    Warranty & Support

    Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.
    Product Warranty: For warranty information about this product, please click here

    Feedback

    LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black

    LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black


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    From the brand


    From the manufacturer

    10 Years Later, Our Best Keeps Getting Better

    We’re celebrating a decade of brilliance that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.

    Celebrating 10 Years of LG OLED’s iconic self-lit pixels
    Picture powered by the a7 AI Processor 4K Gen6 for an immersive viewing experience

    Beautiful Picture, Powered by Intelligence

    Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

    LG OLED has over 8.3 million self-lit pixels, and 120Hz refresh rate for smooth, lifelike movement

    Perfect Black, Infinite Contrast, Smooth Motion

    LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement.

    Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS

    Smart TV, Simplified

    Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

    2023 LG OLED TVs

    OLED B3 Series

    OLED B3 Series

    OLED G3 Series

    OLED G3 Series

    OLED C3 Series TV

    OLED C3 Series

    OLED B3 Series

    OLED B3 Series

    Customer Reviews
    4.5 out of 5 stars
    192
    4.3 out of 5 stars
    209
    4.6 out of 5 stars
    1,085
    4.5 out of 5 stars
    192
    Price
    $1,996.99 $3,296.99 $1,996.99
    Screen Size
    77", 65", 55" 97”(G2), 83”, 77”, 65”, 55” 83", 77", 65", 55", 48", 42" 77", 65", 55"
    Display Type
    4K OLED 4K OLED 4K OLED 4K OLED
    Processor
    a7 AI Processor Gen6 a9 AI Processor Gen6 a9 AI Processor Gen6 a7 AI Processor Gen6
    Brightness Booster
    - Yes (Brightness Booster Max) Yes* -
    HDR (High Dynamic Range)
    Dolby Vision, HDR10, HLG Dolby Vision, HDR10, HLG Dolby Vision, HDR10, HLG Dolby Vision, HDR10, HLG
    Sound
    Dolby Atmos & AI Sound Pro Dolby Atmos & AI Sound Pro Dolby Atmos & AI Sound Pro Dolby Atmos & AI Sound Pro
    G-SYNC / FreeSync
    Yes / Yes Yes / Yes Yes / Yes Yes / Yes
    Gaming
    VRR, HGiG, ALLM VRR, HGiG, ALLM VRR, HGiG, ALLM VRR, HGiG, ALLM
    Smart TV
    webOS with ThinQ AI webOS with ThinQ AI webOS with ThinQ AI webOS with ThinQ AI
    Works with
    Amazon Alexa, Hey Google Amazon Alexa, Hey Google Amazon Alexa, Hey Google Amazon Alexa, Hey Google
    Hands-free Voice Control
    - Yes Yes -
    HDMI/USB Ports
    4 ( 2 x 4K @ 120Hz) / 2 4 (4K @ 120Hz) / 3 4 (4K @ 120Hz) / 3 4 ( 2 x 4K @ 120Hz) / 2

    Product Description

    The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,* Dolby Atmos* and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the a7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips. *Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. **Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. ***Subscription and compatible gaming controller are required.

    Product guides and documents

    Customer reviews

    4.5 out of 5 stars
    4.5 out of 5
    192 global ratings

    Customers say

    Customers like the ease of setup of the television. They say it's easy to mount and navigate through. They also appreciate the value for money. Customers are satisfied with quality, responsiveness, and picture quality. However, some customers find the menu less responsive and the controls difficult to use accurately. Opinions are mixed on sound quality and gaming.

    AI-generated from the text of customer reviews

    42 customers mention39 positive3 negative

    Customers are satisfied with the picture quality of the television. They mention that the display is crisp and true, and that the clarity of the picture is amazing. Some say that the TV has vibrant colors and contrast.

    "...It was super easy to mount, has an excellent and clean look, and the picture quality is exactly what you would expect...." Read more

    "...to upgrade from a ten year old 4K television and wow the different in picture is astounding and I'm thrilled I read reviews of how substantially..." Read more

    "...Picture looks nice though" Read more

    "Right out of the box this tv is amazing. Picture quality and colors are extremely vibrant and just pops...." Read more

    23 customers mention23 positive0 negative

    Customers are satisfied with the quality of the television. They mention that it has an excellent and clean look, and is great for HDR content. Some say that the TV is perfect, with spectacular video and audio. They also say that it's substantial and great for high-definition content.

    "...As a photo editor, it is awesome...." Read more

    "...It was super easy to mount, has an excellent and clean look, and the picture quality is exactly what you would expect...." Read more

    "Right out of the box this tv is amazing. Picture quality and colors are extremely vibrant and just pops...." Read more

    "the TV is great and the picture quality is great. It's pretty thin but substantial...." Read more

    11 customers mention11 positive0 negative

    Customers appreciate the value of the television. They say it's the best OLED for the money.

    "...With my 4k Apple TV the display is crisp and true. Worth every penny." Read more

    "...The price was good and I love the looks of these speakers. I’d buy them again with no hesitation. Crutchfield is awesome...." Read more

    "...around, this is an incredible TV that's packed with features and comes at a price you can barely believe. I can't possibly recommend it highly enough." Read more

    "...Easy to set up. Great sound. Very good value." Read more

    9 customers mention9 positive0 negative

    Customers find the TV easy to set up and use. They say it's quick and easy to mount, and can be easily tweaked in the setup. Customers also mention that it'll navigate through quickly.

    "...white, and tonal response between them is smooth and easily tweaked in the setup...." Read more

    "...It was super easy to mount, has an excellent and clean look, and the picture quality is exactly what you would expect...." Read more

    "...I could navigate through it quickly and jt was generally very responsive...." Read more

    "Wow! Astounding clarity, brightness, and detail. Easy to set up. Great sound. Very good value." Read more

    8 customers mention8 positive0 negative

    Customers like the responsiveness of the television. They mention that it has an ultra-low latency, 120Hz refresh rate, and is quick to setup. They also say that the apps run smoothly and that the television changes pretty quickly.

    "...This TV is wall mounted in my setup, but it delivered smoothly and was very nicely boxed. It also works great for gaming...." Read more

    "...content that is HDR to Dolby Vision and vice versa, the television changes pretty quickly and adapts as it should...." Read more

    "...I could navigate through it quickly and jt was generally very responsive...." Read more

    "...It also is an amazing gaming display, with HDMI 2.1, VRR, native 120hz refresh rate, and ultra low latency...." Read more

    13 customers mention9 positive4 negative

    Customers have mixed opinions about the sound quality of the television. Some find the audio good enough to ditch their sound bar, while others say the sound is not great and takes away from their surround sound when on Bluetooth.

    "...Blacks are totally black, whites totally white, and tonal response between them is smooth and easily tweaked in the setup...." Read more

    "...The audio is fine, but I definitely recommend using at least a soundbar, preferably a surround sound setup...." Read more

    "...was lucky to have an optical to analog convertor, because it only has optical audio out...." Read more

    "Wow! Astounding clarity, brightness, and detail. Easy to set up. Great sound. Very good value." Read more

    12 customers mention4 positive8 negative

    Customers are mixed about the gaming of the television. Some mention that it works great for gaming, streaming media, and sports. However, others say that it does not work, stopped working within 2 months, and does not connect to their Sony blu-ray player.

    "...It does not work with my Sony blu-ray player and after 2+ hours online with DG support, they said it's Sony's fault and suggested I buy a DG player...." Read more

    "...It also works great for gaming...." Read more

    "...I tried to watch a dvd, and it wouldn't play the dvd without first connecting with my wifi internet but for some reason, it said it couldn't connect..." Read more

    "...Register the tv!" What does it do? Who knows!The THINQ app DOES NOT WORK. This app is what you have to use for every LG product!!!..." Read more

    10 customers mention2 positive8 negative

    Customers find the remote difficult to use and inaccurate. They also say the menu is less responsive and the controls are worse. Customers also mention the settings are a pain and the mouse-like behavior of the controller is irritating.

    "...lord 2024, can I spend almost 1500 dollars on a tv and the menu is less responsive than my 2003 Toshiba virusbox?Picture looks nice though" Read more

    "...cursor bounced around the screen erratically making it hard to impossible to select anything...." Read more

    "...I was able to bypass this. I found the remote confusing, and difficult to use. I did manage to get my Dish Network receiver displaying...." Read more

    "...The software is good, with a responsive interface and solid remote. The real benefit I found is the ability to turn off the ads and suggestions...." Read more

    Perfect pictue
    5 Stars
    Perfect pictue
    Love my lg Oled. The picture is awesome!
    Thank you for your feedback
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    Top reviews from the United States

    Reviewed in the United States on December 22, 2023
    Size: 55 inchStyle: TV OnlyVerified Purchase
    I use this "smart tv" as a dumb monitor, and I'm pleased to say that after setup, it has not pestered me at all. When it powers up, it acts as a monitor every time. As a photo editor, it is awesome. Blacks are totally black, whites totally white, and tonal response between them is smooth and easily tweaked in the setup. I mostly edit at HDTV resolution and display the photos at 4K. It also works well for streaming media, no issues. It does not work with my Sony blu-ray player and after 2+ hours online with DG support, they said it's Sony's fault and suggested I buy a DG player. I haven't tested the speakers, either.
    6 people found this helpful
    Report
    Reviewed in the United States on January 10, 2024
    Size: 65 inchStyle: TV OnlyVerified Purchase
    My first introduction to OLED was a 55" LG from 2020, which was also a B series TV. When I needed another bigger TV, I of course went for another LG OLED. This time it was this 65" and I have not been disappointed. This TV is wall mounted in my setup, but it delivered smoothly and was very nicely boxed. It also works great for gaming. I have hooked up my PC with an Nvidia RTX 3060 Ti and HDMI 2.1 cables at 4k 120 Hz and while frame rates are taxing on a 4k 65" screen, I can attest that it's stunningly beautiful.

    Pro Tip: Ensure you don't remove the plastic tie straps until you have it where you want to unbox it since the box slides off from the top (bottom box is not attached to top). It was super easy to mount, has an excellent and clean look, and the picture quality is exactly what you would expect.

    NOTE: While I have no visible dead or stuck pixels, I can confirm that my 55" which is at about 6000 hours of "on" time does have a considerable amount of dead pixels around the edge of the screen. Unfortunately, this seems to be a common problem and fortunately, it really isn't noticeable unless you sit 2 feet from the screen and look for them. When you aren't thinking about them, it's not an issue and you can't really see them when watching shows and movies. I don't think it will deter me enough from the excellent contrast and viewing angles you get from OLED, but maybe for someone else this is important.
    16 people found this helpful
    Report
    Reviewed in the United States on February 16, 2024
    Size: 65 inchStyle: TV OnlyVerified Purchase
    I purchased this television to upgrade from a ten year old 4K television and wow the different in picture is astounding and I'm thrilled I read reviews of how substantially better colors are with OLED compared to some of the LED technology that is out there.

    I use this television in conjunction with an Apple TV 4k and a Vizio 5.1 Surround Sound System. While I don't use the majority of the smart applications built into the webOS environment of the TV, I have used them a few times and found them to work remarkably well especially if you're planning to test the picture quality of the television out using the YouTube App and some of the LG hosted channels that really showcase how beautiful pictures can be. Watching several 4k HDR videos from YouTube were incredible - I could see individual strands of hair and dander coming off a tiger on a nature show. When switching from content that is HDR to Dolby Vision and vice versa, the television changes pretty quickly and adapts as it should.

    When it comes to sound, I prefer to use an external system via HDMI ARC. This television had zero issues connecting to the sound bar and I had to make no adjustments to sync the audio with the picture. I've had zero HDMI handshaking issues with the AppleTV or the Vizio 5.1 system. I can turn the entire system off using the Apple TV remote.

    While I am not a home theater enthusiast, I'm really enjoying this television. I strongly recommend for anyone that wants a 65" OLED television. Sure, there are higher end ones with faster processing that might be better suited for gaming. But if you're watching sports and movies, it gets the job done pretty nicely.
    13 people found this helpful
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    Reviewed in the United States on January 5, 2024
    Size: 65 inchStyle: TV OnlyVerified Purchase
    In 2003 I had a crappy Toshiba laptop that ran windows 2000. When I hit the start button, the start menu immediately came up. I could navigate through it quickly and jt was generally very responsive.

    So tell me why, in the year of our lord 2024, can I spend almost 1500 dollars on a tv and the menu is less responsive than my 2003 Toshiba virusbox?

    Picture looks nice though
    26 people found this helpful
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    Reviewed in the United States on April 20, 2024
    Size: 65 inchStyle: TV OnlyVerified Purchase
    Right out of the box this tv is amazing. Picture quality and colors are extremely vibrant and just pops. Coming from a 15yr old Samsung LCD this tv is night and day. For the price this is an amazing purchase for what you’re getting
    Reviewed in the United States on April 16, 2024
    Size: 55 inchStyle: TV OnlyVerified Purchase
    Love this thing. With my 4k Apple TV the display is crisp and true. Worth every penny.
    Reviewed in the United States on March 16, 2024
    Size: 55 inchStyle: TV OnlyVerified Purchase
    The manual didn't correspond to the TV. You couldn't do the things it told you to do because the TV didn't have the features the manual referred to. The remote was so unbelievably sensitive that is was literally unusable. The cursor bounced around the screen erratically making it hard to impossible to select anything. I tried to watch a dvd, and it wouldn't play the dvd without first connecting with my wifi internet but for some reason, it said it couldn't connect, even though it had all the correct information and my other devices all connected just fine. It's a very strong signal. I tried to reach customer service, which seemed to be some pitifully incompetent AI system that just kept feeding me the same answers over and over even though I explained the those answers would not work for me. For instance, on the remote sensitivity, it kept saying go into the menu system and you'll find a sensitivity switch. But I couldn't go into the menu system because of the ridiculous remote. You can actually get to the menu system but then have to rely on the remote to get through the system. The picture was wonderful. Of course all I managed to get was the dvd screen with the "play movie" button, which I couldn't press because of the remote. I finally gave up. It's an incredible pain to have to box this back up to return it.
    6 people found this helpful
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