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Seventh Generation Concentrated Laundry Detergent UNILEVER DIV CONOPCO INC

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Seventh Generation Concentrated Laundry Detergent Liquid Free & Clear Fragrance Free 40 oz

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19,717 ratings

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$14.99 $0.28 per load

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Size: 40 Fl Oz (Pack of 1)

Scent: Free & Clear

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Brand	Seventh Generation
Item Form	Liquid
Scent	Free & Clear
Unit Count	40 Fluid Ounces
Material Type Free	Dye Free, hypoallergenic, fragrance free

About this item

Seventh Generation Free & Clear Concentrated Laundry Detergent Fragrance-Free has a powerful triple-enzyme formula fights tough stains
Free & Clear hypoallergenic laundry detergent made for sensitive skin
A laundry detergent that is EPA Safer Choice Certified and designed with safety in mind
Concentrated detergent washes 53 medium loads in high-efficiency (HE detergent) or standard machine
USDA Certified 96 percent Biobased laundry detergent liquid made with plant-based ingredients
Caring today for the next seven generations with Seventh Generation liquid detergent; try our dryer sheets and stain remover

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Seventh Generation Natural 53 Loads concentrated Laundry Detergent Free & Clear - 40 fl oz

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U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways.
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This product has sustainability features recognized by trusted certifications.

Safer chemicals

Made with chemicals safer for human health and the environment.

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U.S. EPA Safer Choice

From the manufacturer

Biobased ingredients go deep to lift away stains

Formulated for sensitive skin - 0% dyes, 0% fragrances

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WARNING: California’s Proposition 65

Product Description

Clothes should feel cuddly and clean against your skin – and be good to it, too. Seventh Generation Free & Clear Concentrated Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of fragrances, dyes, and artificial brighteners. Plant-derived enzyme stain removers like Protease and Amylase power away stubborn stains – grass, tomato sauce, or chocolate – you name it, we’ve got you covered. This hypoallergenic and fragrance-free laundry detergent liquid is dermatologist tested to be gentle on skin. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent seventh generation manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.

Product details

Product Dimensions ‏ : ‎ 3.75 x 5.75 x 11 inches; 3.25 Pounds
Date First Available ‏ : ‎ August 22, 2018
Manufacturer ‏ : ‎ Unilever
ASIN ‏ : ‎ B07FVX9Z9H
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #704 in Health & Household (See Top 100 in Health & Household)
- #11 in Liquid Laundry Detergent

Customer Reviews:
19,717 ratings

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Price	$14.99	$30.37	$19.82	$13.17	$17.18	$15.99
Price Per Unit	$0.28 / load	$0.46 / Load	$0.30 / Load	$0.09 / Load	$0.17 / Load	$0.17 / Load
Delivery	Get it as soon as Monday, Apr 21	Get it as soon as Monday, Apr 21	Get it as soon as Monday, Apr 21	Get it as soon as Monday, Apr 21	Get it as soon as Monday, Apr 21	Get it as soon as Monday, Apr 21
Customer Ratings	4.519,717	4.75,622	4.6141	4.69,806	4.515,752	4.4128
Sold By	Amazon.com	FBAConsumerGoods	Amazon.com	Amazon.com	Amazon.com	Amazon.com
scent	Free & Clear	Free & Clear	Free & Clear	Unscented	Free & Clear	Unscented
form	Liquid	Liquid	Liquid	Liquid	Liquid	Liquid
unit count	40	50	23.1	140	100	92
liquid volume	40 fluid ounces	50 fluid ounces	23 fluid ounces	140 fluid ounces	100 fluid ounces	92 fluid ounces
weight	3.25 pounds	50 ounces	23 ounces	—	—	—
specific uses	Laundry	Natural	Stain Remover	Dye Free, Skin Sensitive, Hypoallergenic, Stain Remover, Fragrance Free	Machine Wash	Machine Wash

Important information

Ingredients

Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative).

Directions

SORT: Follow garment care label instructions. PRETREAT: Pour laundry detergent directly on stained fabric, rub gently and soak before washing clothes. MEASURE: 50 and 100 fl oz caps: Standard and HE Machines: Line 2 (1.5 fl oz / 44mL) for medium loads; to line 4 (2.2 fl oz / 65 mL) for heavily soiled or larger loads. 150 fl oz caps: Standard and HE Machines: Line 1 (1.5 fl oz / 44mL) for medium loads; to line 2 (2.2 fl oz / 65 mL) for heavily soiled or larger loads. POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap, 100 fl oz contains 66 loads. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Customer reviews

19,717 global ratings

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Customers say

Customers find the laundry detergent effective at removing stains and appreciate its scent-free formula that's gentle on clothes. The product is environmentally friendly, made without harmful chemicals, and works well for people with allergies and sensitive skin. While some customers like the compact size for travel, others find the bottles smaller than expected, and opinions on value for money are mixed. Customers report leakage issues with the green cap.

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Cleans well Scent Functionality Skin protection Environment friendly Value for money Bottle size Leakage

730 customers mention "Cleans well"602 positive128 negative

Customers find that the laundry detergent cleans clothes effectively and works well for its intended purpose.

"I love this product. It cleans well, smells heavenly and most importantly - it doesn’t bother my skin!..." Read more

"...It cleans my clothes without any harsh chemicals, and I feel great knowing it's an eco-friendly choice...." Read more

"...This one I'll give like a 4. It cleans your clothes. Good there's no fragrance, it doesn't irritate my skin. It has totally clean ingredients...." Read more

"...Clothes return fresh which cleans and works well on any fabrics." Read more

633 customers mention "Scent"480 positive153 negative

Customers like the detergent's scent, noting that clothes smell great without added fragrance, and appreciate that it gets clothes clean without overly sweet odors.

"I love this product. It cleans well, smells heavenly and most importantly - it doesn’t bother my skin!..." Read more

"I love this detergent! It’s fragrance-free, gentle on sensitive skin, and tough on stains...." Read more

"...This one I'll give like a 4. It cleans your clothes. Good there's no fragrance, it doesn't irritate my skin. It has totally clean ingredients...." Read more

"Great ease using the detergent has a great smell utilizing the natural ingredients...." Read more

464 customers mention "Functionality"421 positive43 negative

Customers find that the laundry detergent works fantastically, with no issues reported.

"...Laundry Detergent is an excellent choice for anyone seeking a reliable, eco-friendly detergent that's gentle on skin and the environment...." Read more

"Great but when you put the cap back on it still leaks around the sides even though it’s supposed to be designed to flow back into the bottle...." Read more

"We bought the no scent one. It works just OK...." Read more

"I was having some skin issues, so I decided to try this. It works well, but I did not see any improvement, and it is relatively expensive detergent...." Read more

248 customers mention "Skin protection"218 positive30 negative

Customers appreciate the detergent's skin-friendly properties, noting it doesn't cause itching or rashes and is particularly suitable for those with allergies, sensitive skin, and children.

"...It cleans well, smells heavenly and most importantly - it doesn’t bother my skin!..." Read more

"I love this detergent! It’s fragrance-free, gentle on sensitive skin, and tough on stains...." Read more

"...It cleans your clothes. Good there's no fragrance, it doesn't irritate my skin. It has totally clean ingredients...." Read more

"This is the only detergent I can use due to skin allergies. It is very gentle. Great cleaning too. Rinses out well too. Never had a problem...." Read more

135 customers mention "Environment friendly"135 positive0 negative

Customers appreciate that this laundry detergent is environmentally friendly, being made from eco-friendly ingredients without harmful chemicals or additives.

"...without any harsh chemicals, and I feel great knowing it's an eco-friendly choice. A little goes a long way, making it cost-effective too...." Read more

"...It has totally clean ingredients. The price is right for the amount you get and you don't need a lot. It lasts a long time...." Read more

"Great clean alternative to all the toxic chemicals in so many of the detergents out there." Read more

"...is an excellent choice for anyone seeking a reliable, eco-friendly detergent that's gentle on skin and the environment...." Read more

263 customers mention "Value for money"123 positive140 negative

Customers have mixed opinions about the laundry detergent's value for money, with some finding it a great value while others consider it expensive.

"...It is a bit expensive but I get it anyway because of its mildness." Read more

"...A little goes a long way, making it cost-effective too. Definitely a must-have for anyone looking for a safe and effective laundry detergent!" Read more

"...The price is too expensive for the amount of ounces for a double pack. Clothes return fresh which cleans and works well on any fabrics." Read more

"...It has totally clean ingredients. The price is right for the amount you get and you don't need a lot. It lasts a long time...." Read more

233 customers mention "Bottle size"90 positive143 negative

Customers have mixed opinions about the bottle size of the laundry detergent: while some appreciate that it's great for small storage space and convenient for travel, others find it somewhat smaller than expected and too small for the price.

"...The size of the container is wasteful for the price. I'll be looking elsewhere for a larger container. Otherwise, the product works as expected." Read more

"...A little goes a long way, making it cost-effective too. Definitely a must-have for anyone looking for a safe and effective laundry detergent!" Read more

"...The only downside is that the bottle and contents are smaller than I expected, but the concentrated formula means a little goes a long way...." Read more

"...The concentrated formula means that a little goes a long way, making it cost-effective per load compared to other brands...." Read more

107 customers mention "Leakage"11 positive96 negative

Customers report issues with the detergent leaking, particularly from the green cap and excess liquid spilling out, though some mention it doesn't drip at all.

"Great but when you put the cap back on it still leaks around the sides even though it’s supposed to be designed to flow back into the bottle...." Read more

"...Also the cap leaks which is probably why they say to put the cap in the washing machine each time you use the product...." Read more

"...read without a bright light at the right angle and the cap is prone to leakage and build up, you cannot touch the cap without getting detergent on..." Read more

"...’s written in tiny font inside of a dark green cap, and the cap always leaks everywhere...." Read more

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Top reviews from the United States

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anonymous
Wonderful but pricey
Reviewed in the United States on April 10, 2025
Size: 40 Fl Oz (Pack of 1)Scent: LavenderVerified Purchase

I love this product. It cleans well, smells heavenly and most importantly - it doesn’t bother my skin!
It is a bit expensive but I get it anyway because of its mildness.

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Amazon Customer
Gentle & Effective!
Reviewed in the United States on March 19, 2025
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
I love this detergent! It’s fragrance-free, gentle on sensitive skin, and tough on stains. It cleans my clothes without any harsh chemicals, and I feel great knowing it's an eco-friendly choice. A little goes a long way, making it cost-effective too. Definitely a must-have for anyone looking for a safe and effective laundry detergent!

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3 people found this helpful

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Jeff
Cleanliness no scent
Reviewed in the United States on March 24, 2025
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
I'm trying to lead a healthy, non-toxic lifestyle.
I've tried a few different detergents. This one I'll give like a 4. It cleans your clothes. Good there's no fragrance, it doesn't irritate my skin. It has totally clean ingredients.
The price is right for the amount you get and you don't need a lot.
It lasts a long time. Falls a little bit short of a 5 star review. There is one ingredient
That i'm not too fond of, but all in all I do recommend

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4 people found this helpful

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LeDoux
Great liquid soap, pricing too high!
Reviewed in the United States on December 12, 2024
Size: 40 Fl Oz (Pack of 2)Scent: Free & ClearVerified Purchase
Great ease using the detergent has a great smell utilizing the natural ingredients.
The price is too expensive for the amount of ounces for a double pack.
Clothes return fresh which cleans and works well on any fabrics.

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LeDoux

Great liquid soap, pricing too high!

Reviewed in the United States on December 12, 2024
Great ease using the detergent has a great smell utilizing the natural ingredients.
The price is too expensive for the amount of ounces for a double pack.
Clothes return fresh which cleans and works well on any fabrics.

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5 people found this helpful

Helpful

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MontanaSky
Easy on Sensitive skin!!
Reviewed in the United States on March 29, 2025
Size: 40 Fl Oz (Pack of 2)Scent: Free & ClearVerified Purchase
This is the only detergent I can use due to skin allergies. It is very gentle. Great cleaning too. Rinses out well too. Never had a problem. Get scent free for added skin safety.

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2 people found this helpful

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SB
Clean and fresh laundry detergent, works great!
Reviewed in the United States on April 3, 2025
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
Great clean alternative to all the toxic chemicals in so many of the detergents out there.

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One person found this helpful

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Syd M
best detergent
Reviewed in the United States on July 11, 2024
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
Seventh Generation Concentrated Laundry Detergent in Free & Clear Fragrance-Free formulation has become a staple in my household for several reasons. As someone with sensitive skin, I appreciate its gentle yet effective cleaning power. It effectively removes stains and odors without causing irritation or triggering allergies, making it suitable for the whole family.

The detergent is plant-based and free from synthetic fragrances, dyes, and optical brighteners, which aligns with my preference for eco-friendly products. The concentrated formula means that a little goes a long way, making it cost-effective per load compared to other brands.

I also appreciate Seventh Generation's commitment to sustainability. The detergent's packaging is made from recycled materials and is designed to be recyclable, reflecting their dedication to reducing environmental impact.

However, while it performs well on everyday laundry, some users may find that it doesn't tackle tough stains as effectively as more heavy-duty detergents. Additionally, the lack of fragrance may not appeal to those who enjoy scented laundry products.

In conclusion, Seventh Generation Concentrated Laundry Detergent is an excellent choice for anyone seeking a reliable, eco-friendly detergent that's gentle on skin and the environment. It combines effective cleaning power with a commitment to sustainability, making it a standout option in the market.

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25 people found this helpful

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Bonne amie
Product Great but Flawed Bottle Design
Reviewed in the United States on March 9, 2025
Size: 40 Fl Oz (Pack of 2)Scent: LavenderVerified Purchase
Great but when you put the cap back on it still leaks around the sides even though it’s supposed to be designed to flow back into the bottle. But the product itself is wonderful and I love the scent!

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Top reviews from other countries

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miss elg
Very good one
Reviewed in the United Arab Emirates on January 16, 2024
Size: 40 Fl Oz (Pack of 1)Scent: LavenderVerified Purchase

I am using this product for the second time it’s a good one

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TERE O.
Excelente
Reviewed in Mexico on November 8, 2024
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
Muy buena calidad

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Cee Cee
Great for sensitive skin
Reviewed in Canada on October 12, 2019
Size: 40 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase
I would usually get whichever detergent I can find in stores however I noticed that I am always itchy whenever I wear clothes that were just watched. After buying this product, and washing a huge load of clothes, I noticed that I don't have that issue anymore. I am happy with my purchase. I just wish the bottle was bigger!! I will definitely need to be ordering more soon

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2 people found this helpful
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J
Great for sensitive skin and smells like heaven
Reviewed in Canada on July 2, 2021
Size: 40 Fl Oz (Pack of 2)Scent: Geranium BlossomVerified Purchase
Best for sensitive skin. I struggled for years to find a detergent that didn't irritate my skin. Bonus that this is scented and still so amazing for sensitive skin.

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Lise
.
Reviewed in Canada on April 1, 2023
Size: 40 Fl Oz (Pack of 2)Scent: Fresh ScentVerified Purchase
Très bon produit

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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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Seventh Generation Concentrated Laundry Detergent Liquid Free & Clear Fragrance Free 40 oz

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Stylish laundry detergent bottle, but mild scent and hard-to-read cap markings

Top reviews from the United States

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Great liquid soap, pricing too high!

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Top reviews from other countries

5.0 out of 5 stars Very good one

5.0 out of 5 stars Excelente

5.0 out of 5 stars Great for sensitive skin

5.0 out of 5 stars Great for sensitive skin and smells like heaven

5.0 out of 5 stars .

Very good one

Excelente

Great for sensitive skin

Great for sensitive skin and smells like heaven

.